Honour Earned by FCB for Its Creative and Business Momentum
Advertising Age released the results of its annual A-List earlier this week, and FCB was recognised as one of the publication’s 10 “Agencies to Watch” for 2018.
Each year, the A-List honours the top, forward-thinking agencies and creative innovators in the advertising industry. In the award profile, Ad Age particularly cited the agency‘s creative momentum and big, brand-building ideas seen across the network this year.
“This honour is a testament to the hard work, passion and diligence of our incredibly talented network of employees. Most significantly, it is a reminder of the importance of talent in our industry. This is just the beginning of what is to come,” said Carter Murray, FCB Worldwide CEO.
As part of its write up, Ad Age referenced the agency’s strong performance over the past year on the new business, acquisition, talent and creative fronts. In 2017, the agency brought in a plethora of new accounts, including Bud Light, BMW, Air Canada, GSK‘s Horlicks, LG and Clorox‘s Renew Life. It also expanded its breadth of offerings to clients through the acquisition of retail design and experience firm Chute Gerdeman and the creation of a specialised AI unit at FCB Chicago.
The agency also made several key senior hires across agency disciplines, including Brandon Cooke (Global Chief Communications Officer), Jennifer Hohman (Global Chief Marketing Officer) and Madhu Malhan (Global Director of Creative Resources).
On the creative front, in 2017, the agency took home 45 Cannes Lions, and its network of agencies created several notable campaigns, including Levi’s “Circles” (which was ranked on YouTube’s Top 10 Most Watched Ads of 2017) and Clorox‘s “Clean Matters” from FCB West, Illinois Council Against Handgun Violence‘s “Teddy Gun” from FCB Chicago, and FDA‘s “Straw City” from FCB New York.
Additionally, this year’s Super Bowl marked the first time FCB Chicago secured three ads in the game, including two spots for Michelob ULTRA featuring Chris Pratt starring in his first-ever TV commercial (which ranked on Forbes’ “5 Best Music-Driven Super Bowl Commercials of 2018”).