Resources to be pulled from Digitas and Blue 449 to handle Dunkin’ Donuts account

Dunkin’ Donuts announced the selection of a unit within Publicis Media as the agency partner for its US media buying and planning. The team, a bespoke unit of Publicis dedicated and named for Dunkin’ Donuts, will pull resources from across Publicis Groupe’s Digitas and Blue 449 to handle the account.

The agency’s responsibilities will include working closely with the company leadership, franchise leadership and existing partners on all national and local media-planning and buying.

Publicis Media will leverage its unique assets in data, creativity, media and technology to optimise campaigns and personalise targeted media efforts across all channels.

“This is an incredibly exciting time for Dunkin’ Donuts as we are evolving to become one of America’s favourite on-the-go stop for coffee and baked goods, and we are delighted to partner with Publicis Media to help us identify, engage and inspire action with the right consumers in real time.

“We selected the Publicis team because they brought forth best-in-class people, tools and ideas that demonstrated they are the ideal partner to help us innovate the way we engage with our consumers and drive the business forward,” said Keith Lusby, Vice President of Media for Dunkin’ Donuts US.

“Dunkin’ Donuts is an iconic American brand and we are thrilled to partner and help them continue to win consumer attention, loyalty and growth through transformative marketing solutions spanning investment, strategy, content, data and analysis and more,” said Jodi Robinson, President of Digitas North America, and Executive Lead of the Dunkin’ Donuts team.

The brand initiated a media review earlier this year, which was led by MediaLink. The company also recently named BBDO as its creative agency partner in April.

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