Atlanta-based Firm, CO&P Integrated Marketing, will Lead US and International Public Relations Services for Drum Agency
After 15 years as an independent firm based in Atlanta, CO&P Integrated Marketing announced that DRUM Agency has acquired the company.
The firm’s team will lead the agency‘s public relations division to serve clients in the US and internationally. With offices in New York, Chicago and Atlanta, the agency will now have more than 160 employees with the addition of CO&P.
“We were attracted to CO&P because they developed and delivered unified marketing solutions with the lead service as public relations. With their reputation for creating innovative PR solutions for companies that ranged from small to large, they were the perfect compliment to DRUM Agency,” said COO, Ken Lomasney.
The CO&P team has successfully represented multiple industries—including consumer goods, technology, financial services, education, sports and entertainment, healthcare and others—with client’s spanning both industry segments and geographic regions.
“It is a testament to my entire team that we have not only survived, but thrived, during the turbulent times faced throughout our industry these past 15 years. The timing was perfect for our agency to become part of a larger network, so that we could offer additional services and provide deeper resources to our beloved clients,” said CO&P Founder, Amy Woodward Parrish.
At the agency, everything revolves around getting consumers to move in sync with the goals of clients. Formerly known as Unified Marketing, the agency was renamed because, ‘Rhythm Drives Results.’
To do that, they focus on establishing rhythm between creative content, technology, data and media so they can exceed clients’ goals. They set the tone with a wide range of services from social media and content strategy to paid search and SEO; from marketing automation and eCRM to traditional media, public relations and direct marketing; from customer insights and strategic planning to campaign analysis and tech consulting.
With more than three billion banner impressions, six million keywords, 31 million pieces of direct mail and 328 million emails sent each year, the agency’s team of experts claim to be able to handle anything that comes their way.
The DRUM Agency recently released their Big Won Rankings with three BBDO agencies in the top three ranking.