Three BBDO Agencies Rank as World’s Top Three
This is the 13th time in 14 years that the agency has earned this recognition, and caps a year in which the agency has been named Global Advertising Agency Network of the Year by Campaign magazine, at the Cannes Lions Festival, and in The Gunn Report.
The Drum’s Big Won Rankings analyses the most successful creatives and companies working in advertising according to the industry’s top global award shows. This year’s report was based on more than 4,500 pieces of work submitted by close to 2,000 agencies from around the world.
“Once again BBDO as a network has proven itself a creative force to be reckoned with having more coveted industry awards than anyone else over the last year,” said Gordon Young, Editor in Chief of The Drum.
Individual BBDO agencies dominated this year’s Big Won agency rankings with five of the world’s top ten agencies, including the top three: Clemenger Melbourne at number 1, Almap at number 2, and New York at number 3.
Other top ten BBDO agencies were Colenso, Auckland at number 6, and Impact Dubai at number 8.
A Clemenger Melbourne campaign for Transport Accident Commission (“Meet Graham”) was the most awarded campaign in the world.
Four other campaigns from BBDO were featured in the top 15: “Hungerithm,” also from Clemenger Melbourne for Snickers, “Evan” from New York for Sandy Hook Promise, “The Hearing Test in Disguise” from CHE Proximity in Australia for Cochlea, and “Nosferatu” from Almap for Getty Images.
“Our goal is to create and deliver the world’s most compelling content across all forms and platforms. Data proves that award-winning work works better. So topping The Drum’s Big Won matters. To do so once is good. To do so 13 times is proof of the depth and breadth of our talent base,” said Andrew Robertson, President and CEO, BBDO Worldwide.
BBDO’s parent company, Omnicom Group, was ranked the #1 holding company in the world.