Digitas Achieves Elite Adobe Analytics Specialisation

Digitas is one of just 18 global alliance partners to achieve Adobe Analytics Specialisation

Digitas, a connected marketing agency, has been accredited as an Adobe Analytics Specialised Partner, ensuring agency clients have access to best of breed expertise across the breadth of Adobe Analytics capabilities.

Adobe specialised partners are recognised by Adobe as the most highly skilled and trusted partners in the global Adobe partner ecosystem through rigorous skills testing, client references, and proven customer success on product implementation.

The agency’s existing specialisation in Adobe Experience Manager and now Adobe Analytics, part of Adobe Analytics Cloud, signals continued growth in the agency’s training and enablement programme with Adobe.

Earlier this year, Digitas became the first partner to complete Adobe’s Multi-Solution Implementer (MSI) learning programme, marking expertise in Adobe Experience Cloud.

It also partnered with Adobe to create the Adobe Audience Manager Business Practitioner Certification, the first certification of its kind in the data management platform (DMP) space.

The agency is one of just 18 Global Alliance partners to achieve Adobe Analytics Specialisation.

“Becoming an Adobe Analytics Specialised Partner validates Digitas’ commitment to equipping our talent with the highest level of platform expertise. This will help us deliver high-quality implementations and analyses for our clients and further demonstrates our commitment and our continued investment in our Data & Analysis capability,” said Jen Colton, EVP, Data & Analysis, Digitas.