Digitas Completes Adobe Multi-Solution Learning Programme

Adobe Selected Digitas as Its Pilot Partner to Complete MSI Programme

Digitas, a marketing agency, has been selected by Adobe to complete the Multi-Solution Implementer (MSI) learning programme, that will help ensure agency clients have access to the broad capabilities of the Adobe Experience Cloud.

This makes the agency the first partner in Adobe’s 500 plus partner ecosystem to complete the MSI programme.

Three reasons Adobe selected Digitas as its pilot partner include its existing end-to-end business model, its extensive Adobe Experience Manager expertise, and its current Adobe Experience Cloud client offerings.

The MSI programme represents a deeper integration between Adobe and the agency, and comes on the heels of Publicis Groupe being named Adobe Experience Cloud Americas Partner of the Year.

Earlier this month, the agency partnered with Adobe to create the Audience Manager (AAM) Business Practitioner Certification, the first certification of its kind in the data management platform (DMP) space.

Agency experts from 5 offices have completed the extensive learning requirements for the MSI programme that include receiving a passing score on exams, having led at least one Adobe Experience Cloud implementation, having the ability to align solution deployment to business goals and objectives, and having the ability to advise and lead strategic and technical execution of the solution delivery for success.

“This highly coveted programme recognises Digitas’ ability to understand clients’ business challenges, envision solutions, and transform that vision into reality.

“The Multi-Solution Implementation training from Adobe helps Digitas to be better equipped than ever to blend strategy and technology to help our customers solve their critical marketing problems,” said Zaid Al Rashid, Head of Technology, Digitas.

“Multi-solution learning programmes better enable our customers to drive digital transformation by harnessing the full power of Adobe Experience Cloud.

“I am excited that Publicis Groupe and Digitas have completed the first Multi-Solution learning curriculum for our partner community,” said Jay Dettling, Vice President, Global Partners, Adobe.