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In a move which marks the country’s first global vehicle premiere, the 2018 Hyundai Accent was unveiled at the Canadian International AutoShow.
Hyundai Auto Canada has partnered with St. Joseph Communications for the 2018 Accent launch at the Canadian International AutoShow. The debut marks the country’s first global vehicle premiere.
The firm was charged with developing a teaser campaign with videos. The content is available online and displayed throughout the exhibit, a showcase which features a 60-foot digital screen.
“St. Joseph is a valued partner of the brand and our agency of record, Innocean Worldwide Canada—and has held an essential role in working to make this Canadian global launch a success for us,” said Vito Sacchetti, Senior Manager, Marketing Communications.
Hyundai is a two-time World Branding Awards winner under the Automotive (National) category, walking away with the title during the 2014-2015 and 2015-2016 installations respectively.
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