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Hyatt Hotels Corporation has announced that a Hyatt affiliate has acquired the “me and all hotels” brand from Lindner Hotels AG (Lindner). This move aims to expand Hyatt’s presence in new European markets and capitalise on their current success in the region.
This progress builds on the successful strategic collaboration that Hyatt and Lindner entered in 2022, which significantly increased Hyatt’s brand footprint in Germany and Europe. In addition, it is also to the subsequent integration of most Lindner Hotels & Resorts and “me and all hotels” into the World of Hyatt loyalty program.
“me and all hotels” Brand
“me and all hotels” is a boutique lifestyle brand designed for city and business travellers as well as urban locals. The hotels emphasise sustainability with an urban, casual, and informal vibe. They offer a vibrant atmosphere where living, working, and communication converge. The heart of each hotel features a seamless fusion of check-in, bar, lounge, and co-working spaces.
Their design blends professionalism, individuality, luxury, and cosiness with cutting-edge technology. Through the “local heroes” concept, local partners in gastronomy, music, art, sports, and start-ups deliver unique experiences such as pop-up kitchens, diverse events, and sustainable products.
Their hotels combine central locations, urban design, leading-edge technology and vibrant public spaces. With casual flair, they appeal mainly to city and business travellers as well as urban locals by enabling both social interaction and productive co-working sessions. Local heroes from the areas of gastronomy, music, art, and start-ups constantly provide new, individual experiences with pop-up kitchens, a wide variety of events, and sustainable products. Their hotels are centrally located in Duesseldorf, Mainz, Hanover, Kiel, and Ulm.
“me and all hotels”: Poised for Continued Growth
Following the transaction, “me and all hotels,” currently a nested brand within Hyatt’s JdV by Hyatt brand, will become a standalone brand within Hyatt’s global lifestyle portfolio, which has quintupled in rooms between 2017 and the end of 2023.
Since launching in 2016 as Lindner Hotels & Resorts’ urban lifestyle sister brand, their portfolio has remarkably grown to six hotels and 1,000+ rooms in central city locations across Germany, which are currently included in Hyatt’s inventory.
Moreover, the brand has a healthy pipeline, combining conversions and new builds in key destinations, including Berlin (slated to open in 2024), Hamburg, Leipzig and Stuttgart (all expected to open in 2026).
Hyatt’s pipeline includes 1,000 “me and all hotels” rooms, with additional development deals in various stages of negotiation for destinations outside of Germany. The “me and all hotels” brand combines outstanding guest satisfaction with a conversion-friendly development model in the desirable upscale lifestyle space, positioning it for scale and accelerated expansion across Europe and beyond.
A Strategic Collaboration
Felicity Black-Roberts, SVP Development EAME of Hyatt, said, “The Lindner team has built an incredible brand with “me and all hotels”, and we believe the brand has great potential for expansion across Europe and other global markets.”
Commenting on the acquisition, she said, “Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members. We look forward to driving further growth for Hyatt’s lifestyle portfolio with “me and all hotels” – together with Lindner as well as other development partners and franchisees, across Europe and beyond.”
Arno Schwalie, Lindner’s Chief Executive Officer, said, “We are thrilled to deepen our successful collaboration and shift into high-growth gear for “me and all hotels,” backed by Hyatt’s global distribution engine.”
He added, “The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”
Hyatt‘s acquisition of the “me and all hotels” brand, finalised on June 28th, strengthens their collaboration with Lindner Hotel Group. This strategic move expands Hyatt’s lifestyle portfolio by incorporating the fast-growing “me and all hotels” brand, positioning it for further growth.
