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Featuring six 20-second videos, the aim of the #PhoneDownEyesUp social media push is to promote safer driving habits amongst motorists.
Honda has launched a social media campaign titled #PhoneDownEyesUp in support of the Distracted Driving Awareness month mapped out for April. The objective of the exercise is to encourage safer driving habits amongst motorists. The effort entails six 20-second videos.
Since distracted driving is a form of multitasking, the carmaker will roll out a #PhoneDownEyesUp series demonstrating the difficulty and danger in trying to do two things at once. They embody the simple premise of the overall push: If you can’t text and complete an easy task, you certainly can’t text and drive.
Each shares a matching concept using relatable experiences to depict the challenge of texting and engaging in a typical everyday activity like cutting hair, gardening, making pancakes, pet sitting, vacuuming, and working out. The clips will feature across digital platforms such as Instagram, Facebook, and YouTube.
In addition, the brand is creating downloadable lock screens to help drivers remind themselves to put the phone down when in the car. Fans can save the images from its Facebook, Twitter, and Tumblr posts to mobile and set them as lock screens via their phone’s settings.
“Honda is deeply committed to enhancing safety. The #PhoneDownEyesUp campaign is intended to be relatable and sharable content that will reach millennials and deliver an easy-to-understand message about human limitations when it comes to driving while distracted,” said Susie Rossick, Assistant Vice President of Marketing at Honda.
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