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Its latest brand campaign supports the direction and invites travellers to embrace the unique experiences it has both aboard ship and ashore
Holland America Line has refreshed its identity with the introduction of a new logo and revamped tagline which reads: Savor the Journey. It has rolled out an advertising campaign supporting the direction and is using the platform to invite travellers to embrace the unique experiences it offers both aboard ship and ashore.
“Holland America Line is evolving, and we are certain that travel professionals are taking notice and will appreciate our extensive efforts to drive cruise business. We are committed to the agent community and all advertising directs consumers to contact a travel professional,” said Orlando Ashford, President of Holland America Line.
The marque is also executing various other efforts such as local-market and national television commercials, a first for the cruise line in several years. Emphasising the company’s style and journeys, the integrated campaign also includes also print, radio, digital, direct mail, and email elements.
Its latest 30-second spot takes viewers on a visual journey through the sights and sounds of a Holland America Line cruise. From shore-side adventures at ports worldwide to the on board ambiance the brand is known for, fans are in for an immersive treat shaped for the senses.
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