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The upcoming opening of Hilton London Bankside where the brand’s latest concert series kicks-off, aims to bring back the fun to a city teeming with ‘workaholics’
Based on findings which indicate that 32 percent of UK professionals admit to being described as workaholics by their loved ones, Hilton Worldwide, in shifting its focus to the capital, has debuted its Hilton@Play concert series so as to inspire travellers to reclaim fun.
Following shows in Chicago, Dallas, and New York, the series is set welcome Jess Glynne to stage on 22 October 2015 at the Hilton London Bankside, the hospitality giant’s newest hotel in the city. The initiative will see Hilton and Live Nation introduce a line-up comprised of some of the biggest names in music at its locations worldwide.
To attend, members of Hilton HHonors, the loyalty programme for Hilton’s 12 distinct hotel brands, are invited to visit a dedicated website to redeem Hilton HHonors Points. In addition, the same group can now use HHonors Points on a range of unique experiences throughout Europe, the Middle East, Africa, North America, and Asia via the Hilton HHonors auction site.
“We’re excited to take a new approach in London. We knew it was time to turn our focus to another city known to work hard, and more importantly, play hard. With 29 Hilton properties located across the city, London felt like the natural choice,” said Geraldine Calpin, Global Head, Marketing and Digital, Hilton Worldwide.
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