Hard Rock Softens Up to Brazil with Triple Debut

A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America

Hard Rock International has expanded its hospitality portfolio with the addition of three fresh properties in key markets throughout Brazil. A new high for the group, the development signifies the brand’s pilot projects in the country as well as South America.

From Bali to Ibiza and San Diego to Singapore, the latest milestone adds to the company’s 23 hotels and 11 casinos across the globe. Meanwhile, its upcoming introductions will entail Hard Rock Hotel Brasilia, Hard Rock Hotel Caldas Novas, and Hard Rock Hotel Itapema.

The aforementioned locations are expected to capture the artistic energy and culture of the domestic landscape locally inspired designs and live music experiences. With more than 77% of Brazilians planning to take their vacations domestically, the hotels meet the growing demand for upscale accommodations.

The 400-room Hard Rock Hotel Brasilia is slated to be part of the major commercial tourism development of the Brasilia Juscelino Kubitschek International Airport. It will complement the airdrome’s expansion and offer over 19.5 million annual passengers a luxurious retreat in close proximity to the destination.

Moving further south within the state capital of Goiás, Hard Rock Hotel Caldas Novas is considered the world’s largest hydrothermal resort. It welcomes a strong influx of local and international travellers throughout the year. The 303-room property across 12 stories promises sheer decadence.

Located off the azure waters of southern Brazil, the current Plaza Itapema Resort & Spa will transform into the 175-room Hard Rock Hotel Itapema. Boasting a pristine location, beachfront views, and posh amenities, the spot is set to serve as a high-end leisurely enclave upon completion in 2017.

“As the host of the 2014 World Cup and upcoming 2016 Olympics in Rio de Janeiro, Brazil has entered the world stage. Seeing an increased appeal in international travellers, its natural and cultural attractions continue to be a driving force for domestic travel,” said Marco Roca, EVP of Global Hotel Development at Hard Rock.