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Olivia Culpo has been appointed as the newest ambassador of ghd, in that she will use her social media following to drive brand engagement.
Premium styling brand, ghd, has appointed beauty and fashion influencer, Olivia Culpo, as the brand’s newest ambassador. A fresh addition to the line-up, she is being introduced alongside the marque’s upcoming marketing campaign, Maximize Impact, Minimize Damage.
A contemporary style savant with millions of followers across social media, she is the ultimate chameleon and has built her niche as a go-to resource for both consumers and the media. Her journey in said space continues to inspire to be on the lookout for the latest in trends and tips.
Culpo was selected for exemplifying the aforementioned campaign’s messaging, which represents the group’s efforts to bust commonly held heat styling myths and educate consumers on the benefits of the range of styling tools by ghd, which sums up its market leadership position.
“As someone who millions of women are looking to for beauty inspiration, Olivia is the embodiment of our new campaign and is proof that you don’t have to sacrifice the health of your hair in order to get gorgeous results,” said Francesca Raminella, President of ghd North America.
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