Gain Theory Beefs Up with Twin Appointments

The global marketing foresight consultancy has named Earl Potter Senior Partner, Client Development Lead and Jayne Oh Client Engagement Director

Potter’s new commission will see him direct as well as oversee work with key clients to ensure that the firm is building and delivering high value actionable insights. He joins the company from Maxus, where he led data and analytics for North America.

He was instrumental in setting up data marts for the agency’s largest clients and for heading up advanced analytic projects including media mix and attribution studies. He also developed the first geo-spatial analytic methodology designed to provide better overlap between where customers live and where media is being served.

Prior to Maxus, Potter held Analytic and Technology leadership roles within Mediabrands, Roundy’s Supermarkets, and Bon Ton Department Stores. He holds a PhD in physical chemistry as well as a master’s degree in management of technology from The Wharton School at the University of Pennsylvania.

“Earl is a true industry pioneer. His eclectic background includes stints in military analytics, human resources research, entrepreneurship and physical chemistry—making him an incredibly unique and valuable talent,” said Jason Harrison, Worldwide CEO at Gain Theory.

While both hires are effective immediately, in her new role, Oh will head up the delivery of all ongoing data management and technology components for Diageo in North America. She will also spearhead Gain Theory’s data and tech-related strategies.

She also joins from Maxus where she guided clients on how to maximise their data assets while building its reporting and visualisation capabilities. She began her career at Accenture, focusing on systems implementation. She then joined GroupM as Global Programme Director, delivering tech solutions to clients and agency teams.

“The right ongoing data management is the foundation from which to deliver the best possible intelligence for faster, smarter decisions and Jayne’s demonstrated skill in this area make her a rare and strategic asset to us and to our clients,” said Harrison.