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The digital exercise will feature all 18 Bundesliga clubs in training as some of the world’s best players go up against their own
FOX Sports has unveiled its first ever global social media activation campaign which is officially dedicated to promoting the return of the Bundesliga on Friday, 22 January 2016 at 8.30 pm (Central European Time). Titled #18TOWIN, it entails a two-week online push.
The digitally-motivated exercise is set to feature all 18 Bundesliga clubs in training as some of the world’s best players go up against their own teammates in a hit or miss penalty shootout. Top players including Marco Reus, Fabian Johnson, Marco Fabian, and Pierre-Emerick Aubameyang are taking part in the challenge.
While the hashtag has already reached over 30 million people online, fans can vote via social media using the universal language, Emoji, to predict which players will score and who will crack under pressure. Once the predictions are in, the results will feature across the brand’s platforms on 5 February 2016 at 5.30 pm.
Exclusive and fun content will be unlocked on Twitter and Facebook for users who submit and share their predictions online. The game allows the network to engage with new and existing supporter worldwide driving tune-in to the league’s return in an enjoyable, competitive, and unique way.
Bundesliga fans in the United States, Italy, the Netherlands, Latin America, and Asia will continue to enjoy some of Europe’s most exciting football from 22 January 2016 on FOX Sports. It carries some of the world’s most watched sports franchises including the Barclays Premier League, FA Cup, Coppa Italia, and more.
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