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Fortnum & Mason artisanal teas, preserves, biscuits, and hampers will be sold as 100 Williams-Sonoma locations in the United States.
London-based department store, Fortnum & Mason, has inked an exclusive partnership with Williams-Sonoma. The American retailer will welcome a collection of more than 35 items, including the former’s signature artisanal teas, preserves, biscuits, and hampers, into 100 of its locations.
The goods will also be available for purchase via its website. Said collaboration marks Fortnum & Mason’s first foray into the United States with a national retailer. Founded in 1707 in Piccadilly, the company is one of England’s oldest and most iconic consumer brands.
Locally, the location is a prominent shopping destination prized for its extravagant food halls known for their unique gifts and merchandise. In line with the deal, the marque’s tea experts will travel to the U.S. to offer educational sessions and tasting classes in four cities during the month of May.
Honouring said heritage, Williams-Sonoma is set to recreate the above retail experience as well as offer a wide assortment of Fortnum’s famous teas, including the popular Royal Blend, and delicious tea accompaniments—Piccadilly biscuits, preserves, and marmalades.
Gift sets featuring several tea blends as well as a trio of preserves will also be available for purchase. During the holiday season, Fortnum’s traditional foods, such as its Christmas pudding and festive crackers will be a part of the offering both in stores and online.
With a presence exceeding 300 years, Fortnum & Mason is the exclusive supplier of tea for the British Royal Family. It has held royal warrants for the last 12 monarchs, including Queen Elizabeth II and The Prince of Wales. The authority on the art of brewing tea, the Diamond Jubilee Tea Salon serves as its flagship store.
“We are thrilled to be working so closely with Williams-Sonoma to deliver a taste of Fortnum & Mason to the United States. As a business, discovery is in our genes, and we’re excited at the prospect of introducing our British brand to customers across America,” said Darren Williams, International Director at Fortnum & Mason.
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