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Footaction has debuted a new push which features three American hip-hop heavyweights who have rallied to promote the brand’s latest styles.
Sportswear label, Footaction, has partnered with three hip-hop icons for its new Summer Hustle campaign. The brand brought together trap music pioneer, Gucci Mane; One Night Only MC, Cousin Stizz; and Uber Everywhere star, MadeinTYO in conjunction with the push.
The video follows the artistes as they find themselves hustling away at various summer jobs. The push provides a humorous take on the different ways consumers can style their own over the summer.
The trio puts a fun spin on the traditional nine-to-five, showcases the best work-related fits, and spotlights the latest styles available at Footaction stores in the US and online. The featured brands are Nike, Jordan, adidas, Timberland, Puma, Champion, and American Stitch, among others.
“We are thrilled to be working with Gucci Mane, MadeinTYO, and Cousin Stizz. They are incredible creators who lead men’s fashion trends, which is important to our consumers who look to us as a one-stop-shop for style,” said Ken Side, VP and General Manager for Footaction.
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