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FIFA demonstrates solidarity in combat against the Covid-19 pandemic

The FIFA Foundation will organise its first-ever official football match to raise funds for Access to COVID-19 Tools (ACT), a global collaboration to accelerate the development, production and equitable global access to new coronavirus essential health technologies, including diagnostics, therapeutics and vaccines.

“It is our responsibility to demonstrate solidarity and continue to do everything we can to participate and support the efforts in the combat against the pandemic,” said FIFA President Gianni Infantino.

“We have been active in raising awareness via several other campaigns, and FIFA has also contributed financially to this cause, but now we commit ourselves to organise this global fundraising event when the health situation permits, even if this is only in some months’ time.”

The FIFA Foundation intends to take the opportunity of hosting the match to widen the reach of football beyond the traditional sporting network and into wider society to help support efforts at tackling the coronavirus.

“The FIFA Foundation will engage not only with the worldwide football community, but also other stakeholders from non-governmental organisations to other foundations, and from the private sector to governments, in order to ensure this initiative is a significant help to those who are at the forefront of research in combating COVID-19,” said FIFA Foundation Executive Chairman Mauricio Macri.

“Our focus is to develop and support a society that can provide a balance in terms of prevention from such diseases and future life, creating an environment where sustainability can truly prosper.”

“Further details of this unique event, including the location, date, participants and format will be announced by the FIFA Foundation in due course,” added FIFA Foundation CEO Youri Djorkaeff. “Various scenarios and plans are currently under consideration, all of which are in line with health and other relevant guidelines from respective governments and international organisations.”

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Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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