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Pharrell Williams and his fashion and lifestyle brand Humanrace have teamed up with Evian to introduce an exclusive, limited-edition tennis-inspired apparel collection.
This collaboration is launching ahead of the US Open tennis tournament, which begins in New York on August 26. Evian has been the official water sponsor of the event for over three decades.
Inspired by Pharrell Williams’ active lifestyle and love for tennis, the gender-neutral capsule collection blends his fashion sense with the sport’s elements.
In addition, Pharrell Williams emphasised the importance of wellness and water in his collaboration with Evian, stating, “Every piece in this line reflects my belief that being well is a lifestyle. Water is the essence of life, and it’s only natural for Humanrace and Evian to come together. This collaboration celebrates what keeps us connected, mindful, and moving.”
Inspired by sports, tech, and utilitarian living, the Evian x Humanrace by Pharrell Williams capsule collection launches on August 24. It features pieces like a cropped quarter zip, swing shorts, a mock-neck, and a drop-shoulder T-shirt. The collection also includes a cap and an expandable bag.
Additionally, Edward Robinson, creative director at Humanrace, explained, “When designing this collection, we applied Humanrace’s unique perspective to Pharrell’s imaginative playfulness and Evian’s Live Young ethos.”
“Humanrace naturally aligns with sportsmanship, as both emphasise a daily commitment to well-being and a dedication to excellence. Through our design, we created a collection celebrating the global community at the crossroads of sport, style, and innovation.”
Furthermore, the Humanrace x Evian capsule collection will launch exclusively at Humanrace.com on August 24th in limited quantities. New Yorkers can also experience the collection at a one-day pop-up event happening on the same day at Gansevoort Plaza.
Leeni Hämäläinen, Marketing Director for Evian in North America, stated, “The collaboration between Evian, Pharrell, and Humanrace encapsulates the spirit of our ‘Live Young’ ethos.”
“Whether you’re wearing the tennis-inspired collection, cheering at the US Open, or enjoying our natural spring water, Evian aims to inspire people to embrace joy and wellness in both body and mind.”
Lastly, this collaboration between Humanrace and Evian sets a new standard for lifestyle brands by combining fashion, sportsmanship, and sustainability. As the US Open approaches, fans and fashion enthusiasts alike can look forward to embracing a collection that embodies the spirit of wellness and innovation. Cheers to a partnership that celebrates the game of tennis and encourages a healthier, happier way of life.
