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 A’ 90s-Inspired Affair, NewJeans Shines Bright in Calvin Klein’s Fall Campaign.
Renowned for their style and music, NewJeans is taking their stardom to another level by collaborating with Calvin Klein. The campaign showcases the girl group in effortlessly cool outfits that embody Calvin Klein’s signature blend of comfort and sophistication.
Not only that, this unexpected partnership with Calvin Klein, a brand synonymous with modern, youthful values, is set to shake up the fashion world. The collaboration strengthens their presence and excites high-end streetwear enthusiasts in France, a market where K-pop is gaining unprecedented popularity.
Additionally, for Paris fashion enthusiasts, this campaign might serve as a reminder of denim’s enduring appeal in urban style. Calvin Klein denim, known for its clean, sophisticated cuts, is a staple in Parisian wardrobes, effortlessly transitioning from casual to more formal looks.
Apart from that, Calvin Klein’s collaboration with NewJeans is a strategic move to capitalise on the rising popularity of K-pop and its impact on fashion. NewJeans, a globally influential music group, dominates charts and shapes fashion trends.
This partnership is a stepping stone for Calvin Klein to gain a more young, vibrant, and internationally connected audience, marking their position in contemporary fashion.
Besides, this partnership reflects the changing fashion industry, increasingly marked by collaborations between luxury brands and influential celebrities. NewJeans and Calvin Klein will be involved in future events in France, including fashion shows or pop-up stores dedicated to their collaboration.
Hence, Calvin Klein has officially named the K-pop sensation NewJeans, consisting of members Minji, Hanni, Danielle, Haerin, and Hyein, as their newest brand ambassadors.
In addition, Calvin Klein’s Fall 2024 campaign concludes with a 90s-inspired shoot featuring NewJeans. Joining previous stars Jeremy Allen White and Alexander Skarsgard, the group poses in the brand’s newest denim, tees, and outerwear, including the best-selling ’90s Straight Jeans and Denim Trucker Jacket.
“We’re thrilled to be featured in a Calvin Klein campaign,” NewJeans shared in a statement. “Partnering with a brand that embodies confidence felt like a natural fit, and working with their team on a campaign that highlights our personalities while enjoying the latest seasonal styles was an incredible experience.”
The CK Monogram: A Modern Classic
Furthermore, the new Calvin Klein campaign puts the iconic CK monogram front and centre, to create a contemporary aesthetic, how the new generation likes it.
Every member of NewJeans wears the famous logo effortlessly into their outfits, resulting in a look that is both timeless and undeniably modern. The CK monogram will continue to represent Calvin Klein’s mastery of combining luxury with simplicity in its fashion statement.
The campaign incorporates denim as its main characteristic. Once associated with rebellion, denim is now synonymous with versatility and comfort.
Calvin Klein’s mastery of this fabric is showcased through various styles, from high-waisted jeans to oversized denim jackets and more fitted pieces.
Lastly, the Calvin Klein campaign with NewJeans highlights the connection between fashion and music. As K-pop artists continue to influence fashion and music trends, it is not surprising that brands like Calvin Klein collaborate with a new generation of K-pop idols. Apart from that, it showcases Calvin Klein’s ability to adapt, perpetually attract new generations, and maintain its position in the fashion industry.
