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The sneaker world is abuzz with excitement as New Balance and Loro Piana unveil their highly anticipated collaboration. This limited-edition sneaker combines the iconic 990 silhouette with Loro Piana’s renowned luxury materials, making it a must-have for collectors.
The new Loro Piana x New Balance collaboration may initially appear to be just another iteration of the iconic 990 silhouette. Since launching in 2022, the 990v6 has appeared in various colourways, including a grey shade similar to this new release.
While the shoe may seem familiar in terms of design and performance, its unique appeal lies in the use of premium materials. The luxurious grey chestnut nubuck matches the fabric upper, showcasing the understated luxury characteristic of Loro Piana. This distinctive blend of comfort, performance, and high-end luxury reflects the growing trend of luxury-streetwear partnerships, as seen during the recent Olympics.
In addition, with subtle embellishments like cashmere and wool linings, premium shoelaces, and a discreet Loro Piana logo, this collaboration could be the first step in an ongoing partnership where New Balance’s athletic designs are merged with Loro Piana’s renowned textiles and colours.
Furthermore, this partnership could allow New Balance to charge premium prices and gain access to Loro Piana’s artisanal craftsmanship, which could be applied to create more sophisticated, luxurious versions of their shoes. For Loro Piana, partnering with a popular sneaker brand could enhance their modern image and help them develop performance-focused luxury products.
As reported by New Kicks, only 1,000 pairs of the collaboration will be available, with a release date of September 5th at select retailers. The price is rumoured to be $1,500.
The Loro Piana x New Balance collaboration is a testament to the growing trend of luxury-meets-streetwear partnerships. By combining New Balance’s athletic silhouettes with Loro Piana’s signature textiles and colours, the shoe offers a unique blend of comfort, performance, and high-end luxury. The collaboration’s limited release and premium price tag make it a highly sought-after item.
