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Balmain introduces their 9th eau de parfum in the collection Les Éternels de Balmain, called Blanc Galaxie.
Experience the ninth chapter of Balmain’s olfactory legacy with the launch of Blanc Galaxie into the Les Éternels collection, this Saturday.
Furthermore, in his official pronouncement, Balmain’s creative director, Olivier Rousteing, saying that Blanc Galaxie is designed to instill a sense of ‘hope and confidence’ within the wearer. He further elaborated that the fragrance acts as a blank slate, a ‘white canvas,’ upon which individuals can project their true identities. This concept underscores Rousteing’s belief that fragrance should be a vehicle for self-discovery and external presentation, allowing one to express their authentic self without reservation.
In addition, Balmain made a significant move in late August 2024, re-establishing its presence in the fragrance sector with the launch of Les Éternels de Balmain. This line, featuring eight unisex fragrances, was notable for combining four entirely new eau de parfums and the revival of beloved historical scents, providing a contemporary twist to fragrances like Ivoire and Ébène.
Olivier Rousteing’s passion for fragrance is well-known, and his connection to Balmain runs deep. Upon his appointment as creative director in 2011, his grandmother shared her memories of wearing the iconic Ivoire, originally launched in 1979.
Since the beginning, scent has been an integral part of Pierre Balmain’s legacy. Founded in 1945, his fashion house rapidly expanded into perfumery, releasing Élysées 64-83 in 1946 and Vent Vert in 1947.
Apart from that, Inspired by the brilliance of an eclipse, Blanc Galaxie, developed by Rodrigo Flores-Roux of Givaudan, features a complex citrus composition of Buddha’s Hand, bergamot, cedrat, vert de mandarine, and lime. The fragrance is also layered with magnolia, cardamom, and patchouli notes.
De Balmain Collection Image Source Balmain Beauty
According to Claire Fremont of Balmain Beauty, Estée Lauder Cos., Blanc Galaxie is designed to ‘awaken the senses,’ mirroring the transformative power of celestial phenomena and radiating fresh energy and light.
The Blanc Galaxie fragrance is presented in a white striated bottle, a design that pays homage to the classic Élysées 64-83 bottle. This 50ml fragrance, retailing for $260, will be available at Balmain boutiques, online, and through select fashion and beauty retailers.
