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Else aims to provide real, plant-based and no-compromise nutrition alternatives for parents to feed their child, building the kind of world where families can choose nutrition that aligns with their values and needs
Else Nutrition Holdings Inc. the plant-based baby, toddler and children’s nutrition company, has announced the launch of its first National US brand campaign, ‘In an Else World.’
Ahead of its nationwide retail launch in 380 stores across the US, the company has enlisted the global creative agency, Allenby Concept House and the award-winning Animation Director, Sivan Kidron to conceptualise the creative for the campaign.
The campaign includes an interactive Instagram Live series with featured appearances from leading paediatricians, registered nurses and dietitians, including Kacie Barnes, MCN, RDN, LD and Hillary Sadler, MSN, RCN-OB, IBCLC as well as a celebrity mom, Hilaria Baldwin.
The campaign aims to spread Else Nutrition’s mission of providing real, plant-based and no-compromise nutrition alternatives for parents to feed their child, building the kind of world where families can choose nutrition that aligns with their values and needs.
Coming to life through bold and colourful animation, Else Nutrition welcomes all consumers to an ‘Else World’ where whole-food, plant-based nutrition is everywhere, especially in the baby aisle. Focusing on the brand’s core values of providing natural products that are better for the baby, the parent and the planet, Else is excited to showcase its sustainable and cleaner offerings, including its first, breakthrough product – ‘Else Plant-Based Complete Nutrition for Toddlers’.
“We’re excited to launch our first, national marketing campaign. We’re inviting all parents to join us in building an Else World: the kind of world our babies and children deserve: with cleaner, less processed, whole-food plant-based nutrition, and a healthier planet. Since launching Else Nutrition we’ve seen how our ground-breaking plant-based nutrition has helped families around the US provide their children with proper nutrition,” said Mrs Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition.
“We believe that babies and children should have the same clean label, plant-based nutrition choices as their parents do, without compromise. We are excited to have the opportunity to increase awareness with consumers that will bring these ideas and values to life for millions of families across North America.”
“Together with the inspiring Else Nutrition team, we have created a world in which alternative possibilities are always available and all you need to do is to be open to them,” said Sivan Kidron, Animation Director. “The animation plays on this idea, showing us what is behind and beyond what we currently see, whilst continuously opening our minds to new and exciting alternatives and innovations.”
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