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Brand Becomes the Official Audio Partner for Leading Formula One Team
Earin today announced a global partnership with Red Bull Racing to be the official audio brand for the popular Formula One team. The one-year partnership places the Earin brand front and centre with F1 fans around the world as the company gets ready to launch the next generation in their line of True Wireless Earbuds. The deal comes on the eve of 2017 F1 season which kicks off next weekend with the Australian Grand Prix.
Red Bull Racing’s drivers, Daniel Ricciardo and Max Verstappen, will be outfitted in Earin’s True Wireless Earbuds. The team’s SoundCloud and Spotify playlists will be sponsored by Earin and the True Wireless Earbuds will have a presence in the team’s official hospitality at all major races. As part of the deal, the companies will also take part in joint marketing activities.
“We are thrilled to be the official audio partner for Red Bull Racing,” said Per Sennstrom, COO, Earin. “Our organisations are very like-minded – we both prioritise technical innovation, achieving lightness and precision; also we both like to do things a little bit differently.”
Commenting on the one-year partnership, Red Bull Racing Team Principal Christian Horner added: “Our talented team of drivers are young and spend a fair share of time on their phones and social media. Partnering with a brand such as Earin provides them with a wireless solution to easily listen to music during training and in their downtime, which is sure to make Earin an integral part of their everyday lives.”
Earin’s True Wireless earbuds marry the fashion-forward Scandinavian design elements that the company has become known for with cutting-edge technology. Designed to create a seamless user experience like no other, the earbuds are the smallest and lightest available on the market. A magnetic docking capsule both stores and charges the earbuds, offering three hours battery life with one charge and 12 hours of music.
Earin M-1 True Wireless Earbuds are currently available in aluminum and black designs on Earin.com and Amazon.com and M-2 will release this spring. For more information, follow the brand on Facebook, Twitter and Instagram.
Image: Max Verstappen, Red Bull Racing by Mark Thompson, Getty Images
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