China brand consultancy Labbrand Wins at iF Design Award 2017

iF Design Awards

Branding Firm Won Two Awards in the Corporate Identity Category

Labbrand, a leading China-originated global brand consultancy, has been rewarded for its creative and strategic work with kidsland and Zhejiang Circuit by iF Design Award 2017, one of the world’s most celebrated and valued design competitions.

iF Design Award held the prestigious awards ceremony in the BMW Welt in Munich, Germany, where more than 2,000 guests came together to celebrate outstanding designs and creativity around the world. Labbrand’s Design Director Sam Yang, Corporate Branding Associate Director Jacquelien Brussee, and Labbrand France General Manager Nicolas Farman attended the ceremony.

Labbrand is a leading China-originated global brand consultancy with a rapidly expanding global footprint that includes regional operations in APAC (Shanghai, Singapore), Europe (Paris), and North America (New York). The brand is multi-cultural in approach and cross-disciplinary in research, strategy, naming, design and digital.

“We are honoured to have worked with kidsland and Zhejiang Circuit to help them build a strong brand. It has been inspiring to be part of the force of the growing Chinese brands who are at the centre of global innovations. We hope to continue to assist Chinese brands in establishing distinctive identities to compete in a globalised market with unstoppable creativity and vitality,” said Sam Yang, Design Director of Labbrand.

Labbrand’s award-winning projects are both in the Communication – Corporate Identity / Branding category. The two projects were previously rewarded with multiple Transform APAC awards at the end of last year.


kidsland is a premium boutique retail chain for toys in China. After helping kidsland to establish a distinctive brand positioning, Labbrand developed a refined logo as well as a simple yet dynamic visual identity system to enhance the strategy, delivering an image of kidsland as an interesting and imaginative toy heaven.

Zhejiang Circuit

Labbrand helped Zhejiang Circuit to develop its brand identity with a strategically creative approach. Inspired by the diverse and dynamic sounds in a racing circuit and recreational hub, Labbrand created a comprehensive visual identity system and brand guide for the brand.

Founded in 1953, iF Design Award is recognised as a symbol of design excellence around the world, welcoming over 5,000 submissions every year. This year, a 58-member jury comprised of international, independent experts convened to select the winners in Product, Communication, Packaging and Service Design, Architecture, Interior Architecture and Professional Concept disciplines. A total of 5,575 entries from 59 countries were judged.