Dulux India reassures consumers about its commitment towards quality

AkzoNobel and Mullen Lintas have rolled out a new campaign for Dulux in India, reassuring consumers about the brand’s commitment to quality

AkzoNobel, the paints and coating company and the maker of Dulux Paints in India, has rolled out a new ad campaign for Dulux Assurance, a programme that assures perfect colour, uniform finish and coverage stated else the paint will be replaced.

Conceptualised by Mullen Lintas, the ad film is a montage that showcases experts from different walks of life assuring their customers that the task will be completed as per their expectations, giving viewers a peek into the programme.

Rajiv Rajgopal, Managing Director, AkzoNobel India, said, “An expert’s promise acts as a benchmark on reassuring consumers about the brand’s commitment towards quality. We’re making a promise like no other. With the launch of Dulux Assurance, we’re committed to delivering on the high expectations of our customers assuring perfect colour, finish and coverage.”

Azazul Haque, Chief Creative Officer, Mullen Lintas, said, “The concept behind the TVC was to make the concept of Dulux Assurance relatable by showcasing various facets of life that all of us have encountered and how an expert infuses confidence in such scenarios.”