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The highly anticipated Dr. Martens x BT21 collaboration has returned, injecting a fresh dose of playful vibrancy into the iconic footwear brand.
Building on the overwhelming success of their 2023 partnership, this new collection delivers a fresh array of styles, from classic boots to playful mules, each adorned with the beloved BT21 characters created by LINE FRIENDS in collaboration with BTS.
The Limited Edition Dr Martens x BT21 Drop is Here!
The collection features reimagined versions of Dr. Martens’ timeless styles, including the 1460 8-eye boot, the 1461 3-hole shoes, the Jorge mule, and also a mini heart-shaped bag. The collection features hand-drawn-style illustrations of the BT21 characters: Koya, RJ, Shooky, Mang, Chimmy, Tata, and Cooky. Classic Dr. Martens features include the signature yellow welt stitching and durable soles. The unique details, such as iridescent accents and “I purple you” laces, deliver a limited-edition treasure trove for fans.
Don’t Miss Out: Grab Them Now!
Get your hands on the exclusive Dr. Martens x BT21 collaboration, available only at DrMartens.com. Available in a full range of adult sizes, this limited-edition collection is in high demand and expected to sell out fast. Don’t miss your opportunity to own these must-have designs!
Stepping into Style
Dr. Martens is an iconic brand that has stomped through generations. Through bold collaborations, the brand merges its rich heritage with contemporary influences, uniting diverse subcultures from around the world. Each partnership reinvents iconic Dr Martens silhouettes, infusing them with the creative vision of artists and brands to produce a unique, highly coveted collection.
From Characters to Culture: The BT21 Effect
BT21, born from a collaboration between LINE FRIENDS and BTS, has become a cultural trend, leading to collaborations across various industries.
Beyond the current Dr. Martens partnership, BT21 has ventured into footwear with collaborations involving brands like Converse, Skechers, and Crocs. A prominent collaboration was with ColourPop Cosmetics, highlighting BT21’s appeal in the beauty industry. Besides that, BT21 has also teamed up with companies like Elago to produce tech accessories.
BT21’s widespread appeal has led to a successful partnership with Miniso, bringing the beloved characters to a diverse range of everyday products. Miniso stores worldwide feature a dedicated BT21 collection. Fans can get those cute characters into their everyday stuff –plushies, notebooks, all that good stuff – without breaking the bank.
These collaborations showcase BT21’s massive fan appeal and how effortlessly its character designs fit into all kinds of products. With their ‘universtar’ charm, the BT21 characters have become a go-to choice for brands wanting to connect with trend-savvy audiences.
