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This week saw the launch of a Diet Coke ad showcasing new flavours, Twisted Strawberry and Exotic Mango, featuring Tanya Reynolds. This follows the introduction of a range of new flavours from the famous Coca-Cola portfolio.
The launch comes after a multi-million rebrand of Diet Coke at the beginning of last year. The company’s aim is to encourage consumers to make healthier choices. These new flavours are available in the UK and come with a packaging redesign.
The tongue in cheek advert features actress Tanya Reynolds as she is being filmed trying to promote the new flavours; she attempts twisted dance moves and a strawberry sounding ‘voice’.
“This campaign highlights the latest example of how Diet Coke is continuing to innovate and expand the brand, said Tuuli Turunen, marketing manager for Diet Coke.
“The creative brings the ‘Exotic’ and ‘Twisted’ elements of the new flavours out in a humorous tone and we’re very excited to have Tanya Reynolds front the campaign to bring the new flavours to life.”
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