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DairyPure adds three new flavours to its Mix-ins line to offer consumers more options minus the threat of artificial sweeteners and hormones.
DairyPure, under Dean Foods Company, is tackling the need of consumers for portability and unique flavours with its Mix-ins line of cottage cheese. Debuted in 2018 with four fruit-based products, the range has expanded with one new sweet and two savoury additions.
The new releases are its Creamy Jalapeño & Tortilla Strips and Sundried Tomato & Croutons offerings, and a Blackberries & Granola variant. Sold in single-serve containers, the original collection entails these: Blueberry, Pineapple, Peach & Pecan, and Strawberry and Almond.
Designed for on-the-go snacking, the campaign promoting these low-fat and high-protein options has the key aim to set DairyPure apart from the competition. With solid textures to complement a nutrient-rich proposition, the roll-out celebrates great taste and good health.
DairyPure has introduced an integrated push spanning digital advertising, in-store shopper promotions, social media content, earned media, and influencer programmes. The overall creative theme showcases the simplicity of mixing in the good stuff for a sensational treat.
“Our campaign shares the nutritional benefits of eating cottage cheese and the convenience and innovation of Mix-ins. We aim to help our consumers maintain an active lifestyle while mixing up their snacking routines,” said Joe Reske, Senior Director, Marketing of DairyPure.
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