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Coinciding with the GrandRevølution debut, Cole Haan has launched an advertising campaign featuring entrepreneurial revolutionaries.
American lifestyle footwear and accessories brand, Cole Haan, has rolled out GrandRevølution, a dual-gender collection which brings the innovation associated with performance footwear to dress shoes. With the new men’s range, traditional craftsmanship meets modern engineering.
Using energy foam inspired by running shoes, the line offers responsive cushioning, while a lightweight torsional arch supports and steadies each step with every move. In addition, the collection’s achilles and tongue padding generate ready-to-wear comfort right out of the box.
Also, a fully-synchronised motion outsole and flex welt equip the shoe with the flexibility and moisture control benefits of a performance sneaker. Laser-perforations found on the Washington Grand Laser Wingtip Oxford upper offer a contemporary take on a traditional wingtip.
Meanwhile, the GrandRevølution collection for women offers an update to the classic Cole Haan pump. Designed to provide ease and stability throughout the day, the Antoinette Grand Pump features a motion outsole which is integrated into a laser-perforated leather upper.
Coinciding with the debut, an advertising campaign has premiered, and features entrepreneurial revolutionaries sharing their companies’ progress towards a re-imagined future. Titled A Revolutionary Feeling, the effort focuses on the lives individuals with real success stories to share.
The marketing push offers an inside look into what drives their work and motivation to excel. In addition to Scott Patt of Cole Haan, the campaign includes creative maestro, Mazdack Rassi of MILK, as well as career trailblazers, Alex Cavoulacos and Kathryn Minshew of The Muse.
“We have reinvented the design of dress footwear, and re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” said Jack Boys, Chief Executive Officer at Cole Haan.
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