Clorox partners Billy Porter in reinventing spring cleaning as self-care

Clorox’s campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of “YAS CLEAN!”

With spring upon us, Clorox Scentiva and actor, activist and fashion icon Billy Porter are challenging consumers to reimagine their clean routine with a musically-charged TikTok transformation challenge to turn homes across the country from drab to fab.

The brand is also introducing the YAS CLEAN! Sweepstakes, where one lucky winner will receive a US$5k/£3.6k home makeover for themselves and a US$5/£3.6k donation to a charity of their choice.

Backed by extraordinary scents including Tahitian Grapefruit Splash and Pacific Breeze & Coconut, Clorox Scentiva and Porter are on a mission to promote the uplifting effects of cleaning as a means of self-care and a fresh start to spring so consumers can stop cleaning and start QUEENING. #YASCLEAN!

“We’ve all spent a bit more time in our homes than we probably would have liked this year, but it’s made me realise how important it is to invest in the space around you as an investment in yourself,” said Clorox brand partner Billy Porter.

“In creating a clean space, it’s a fresh start for the mind. Clorox Scentiva’s personalised fragrances and powerful clean make my home sparkle – whether it’s tidying my meditation space or just showing off a fabulous video call background. Because, let’s be real – when your house shines, you shine!”

“Our new Clorox Scentiva campaign spotlights not only what our products can do for cleaning,” says Jacqueline Klein Commercial Director at The Clorox Company. “But through our partnership with Billy Porter, who is the embodiment of confidence and self-expression, we’re excited to share with consumers how cleaning and scent can positively impact your mind and spirit.”