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For its #ONARRIVAL push, Cîroc has partnered with Alessandra Ambrosio who is starring in its latest photography campaign.
Luxury vodka label, Cîroc has inked a deal with model, fashion designer and actress, Alessandra Ambrosio, for its #ONARRIVAL campaign. The alliance will see the brand follow the artiste’s ‘arrivals’ at some of the biggest fashion events and on-trend party destinations.
From walking the Victoria’s Secret runway to collaborating with luxury marques such as Dolce and Gabbana, Christian Dior, Giorgio Armani, Rolex, and Calvin Klein, her fast-paced lifestyle and elegance make her the perfect embodiment of the brand’s playful luxe attitude.
In conjunction with the partnership, exclusive moments with the Brazilian style icon will be shared across the brand’s social media channels throughout the year. From summer hotspots to other key celebrations, fans will have access to must-see destinations and iconic events.
Kicking off the collaboration, Ambrosio will star in a new photography campaign shot by industry giant and Cîroc global creative partner, Mario Testino. A series of three never-seen-before images will be released across the year, immersing fans in the celebrity’s A-list lifestyle.
The images will be supported with exclusive behind-the-scenes content for a rare glimpse into what happens behind fashion’s most famous lens. Released today, the first reveals her backstage preparations in Hair and Make-up as she gears up for one of the most prominent parties.
“The campaign is about moments of success, so we’re really excited to be working with Alessandra Ambrosio and once again collaborating with Mario Testino to capture the vibrancy of this partnership,” said Samantha Reader, Global Marketing Director for Diageo Reserve.
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