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Oscar-winning actor, Jamie Foxx, has taken on the persona of both the Chrysler Pacifica and Pacifica Hybrid in a new marketing campaign.
Chrysler Pacifica has partnered with Jamie Foxx for a marketing campaign promoting its latest minivan and hybrid offerings. He lends his voice to the push to discuss functionality, versatility, technology, and styling in a four-part series set for broadcast, digital, and social.
Using his wit and humour, the effort brings both variants to life. Dubbed Are We a Van Family, the first video has just debuted via broadcast, with the remaining spots set to roll out throughout the year. The creative was produced together with Austin firm, GSD&M.
“As voiced by Jamie Foxx, whose bold attitude matches that of the minivan, this campaign offers a fun way to challenge the perceptions of minivan ownership and communicate the unique features of both vehicles,” said Olivier Francois, CMO, Fiat Chrysler Automobiles.
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