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Cannes Film Festival Inspires Anniversary Collection
Issued in an eight piece’s platinum series, the L.U.C One Red Carpet Edition perpetual calendar timepiece featuring moon phases, an orbital moon and large date is a flagship model in the Haute Horlogerie L.U.C collection by Chopard. Chopard is a Swiss watchmaker and jewellery maker founded in 1860 in Sonvilier by Louis-Ulysse Chopard originally known for making ladies’ watches and pocket watches.
The collection’s signature L.U. Chopard logo takes on a golden glow, a nod to the Palme d’or that the watchmaker has been crafting its workshops for the past 20 years and echoes the emblem of the Cannes Festival depicted on the transparent case back.
The 20 piece’s L.U.C XPS 1860 watch’s slim 40 mm diameter case frames a black gold dial, of which the hand-guilloché centre, with its radiating motif, evokes the sunshine of Cannes.
These watches, designed for the male celebrities, have been made in addition to 70 jewellery pieces, developed to mark the 70th edition of the Cannes Film Festival.
Chopard’s longstanding relationship with the festival is apparent on the red carpet. Throughout the festival, guests including Charlize Theron, Marion Cotillard and Colin Farrell have worn timepieces and jewellery crafted by the brand.
The World Branding Forum is an official media partner of Cannes Lions.
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