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French luxury fashion brand CHANEL has announced plans for a pop-up diner in Williamsburg, Brooklyn, in conjunction with the launch of its newest fragrance. Named the Lucky Chance Diner, fans will get a whiff and sniff of the CHANCE EAU FRAÎCHE Eau de Parfum.
Located on the spot of a former café/diner, the pop-up teases a pastel green and mint palette inspired by the new fragrance. Celebrating the brand’s new CHANCE perfume, the Lucky Chance Diner has interactive activities and themed props lined up.
The diner will present an interactive experience for visitors to find their most suitable scent. Besides that, a themed CHANEL vending machine offers fans a chance to win special gifts.
Although the diner will not feature meals inside, visitors can head to the outside garden for complimentary refreshments. Along with outdoor games and an opportunity to sample scents, the CHANEL pop-up experience hits all the senses.
According to the Lucky Chance Diner Eventbrite page, the fragrance experience is open to the public but for a limited period only. The exclusive pop-up will happen on the weekend of the 8th to 10th of September for visitors to explore the interpretations of CHANEL’s new floral scent.
Beyond more than just a stunning photo opportunity, the Lucky Chance Diner will feature four different CHANCE fragrances. Guests can purchase their favourite fragrance at the pop-up, or stroll to the CHANEL Fragrance and Beauty Boutique a short walk away.
