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Half A Century of Driving Performance
The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary in 2017. In the course of half a century, Mercedes-AMG has further consolidated its position as an extremely successful sports car and performance brand with numerous successes in motorsport and the development of unique road going vehicles.
Today, as a wholly owned subsidiary of Daimler AG, the Germany based company represents the sporting spearhead of the Group. For each of the approximately 1600 employees, the focus will be on the brand promise of “Driving Performance”, which unites the core strengths of AMG, cutting edge technology and a passion for dynamic, emotionally appealing products.
The basis for this is the phenomenal engine technology of Mercedes-AMG. And the brand has lastingly underpinned its high development capabilities with the two in-house designed sports cars, the SLS AMG and the AMG GT. AMG started into the anniversary year with record figures under its belt, delivering almost 100,000 vehicles in 2016 and thus growing by more than 40% while being in the middle of the biggest strategic model initiative in the company’s history. This dynamic growth was made possible by continuous further development of the performance models, which are in greater demand than ever. However, the strategic broadening of the portfolio in past years has also resulted in the successful development of new groups of customers.
Today, sports car enthusiasts can choose from a large selection of the AMG GT family. Another factor is the worldwide success of the popular eight-cylinder models in the 63 and 45 series models in the compact segment. The biggest sales markets were again the USA, Germany and China.
“Our strategic expansion of the product range has put us on course for success around the world. With more than 400 Performance Centres, we have also continued our expansion at the point of sales. The 63 series models still constitute our core model series, and delight car enthusiasts around the world. In addition, our sports car series which was developed entirely in-house, is now available as a broad based family, to which we will add a four-doors variant next year, once more demonstrating our competence as a sports car brand. We will further expand our broad product range with a new product line in the compact segment. In this way we have set the course for continued sustainable growth. It is up to us to not only celebrate the success storey of Mercedes-AMG now, but to help shape the performance of the future during one of the most exciting periods of automotive history,” says Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH.
Mercedes Benz is a two times Global winner of the 2014-2015 and 2015-2016 World Branding Awards in the Automotive category.
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