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The collaboration is the chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand
Carl’s Jr. and Hardee’s have entered into a strategic partnership with global interactive entertainment publisher, Activision, in support of the upcoming release of ‘Call of Duty: Black Ops III,’ a Tex Mex Bacon Thickburger, slated for 6 November 2015.
The collaboration marks the fast food chain’s biggest promotional tie-in and Call of Duty’s inaugural in-game integration with a quick-service restaurant brand. The programme is to feature unique in-restaurant and in-game integrations, including a national advertising campaign, Ultimate Care Package combo meal, and more.
Titled, ‘Best Day Ever,’ it features the return of Charlotte McKinney. McKinney’s Au Natural ad debut in early 2015 garnered over 4.5 billion media impressions and more than 12 million views on the chains’ YouTube channel.
With the new push, viewers will see her like never before; armed and ready for battle. McKinney will save the day in the middle of a pyrotechnic-filled trailer inspired from the world of Call of Duty: Black Ops III. The commercial showcases stunts done by her and premieres on 26 October 2015.
“Call of Duty is one of the biggest entertainment brands of all time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,” said Brad Haley, Chief Marketing Officer of Carl’s Jr. and Hardee’s.
“Our target customers love burgers, like our new Tex Mex Bacon Thickburger and Call of Duty, so the two have now come together in an Ultimate Care Package combo meal, complete with customised packaging which includes a peel-and-win game piece for a chance to win epic prizes.”
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