In addition to the seven percent increase in submissions, there has been growth in 18 of the 24 Lions, according to Cannes Lions.

At the close of entries, Cannes Lions has confirmed that a record 43,101 submissions have been received for 2016, up seven percent from the previous year. Meanwhile, there has been growth in 18 of the 24 Lions overall, according to the Festival’s organisers.

Standout expansion of the Product Design Lions has been hard to miss at a 92 percent escalation, while notable increases in awards associated with three specialist streams include the prestigious Lions Entertainment, Lions Innovation, and Lions Health segments.

Formerly Branded Content & Entertainment, the Entertainment Lions category has seen a 32 percent rise to 1,843, while the new Entertainment Lions for Music category attracted 637 entries in its debut season. Additionally, the two awards linked to Lions Innovation have also grown.

Launched in 2015, entries into the Creative Data Lions have risen by 16 percent with a 69 percent leap in Innovation Lions—echoing the continuing explosion of data and tech-led creativity. The Pharma Lions and Health & Wellness Lions have also grown significantly (35% and 42% respectively) with a total number of 2,607 entries.

“We’re seeing evidence that the role of start-ups in the branded communications ecosystem is key, with new businesses and their products not only buoying entries to these two Lions, but driving deep into others as well,” said Terry Savage, Chairman of Lions Festivals.

Other trends included strong support for craft. The inaugural Digital Craft Lions received 1,150 entries. Film Craft has spiked by five percent, while the craft categories within other Lions have also surged. The full count of submissions for Cannes Lions 2016 is as follows:

2015 2016
Creative Data Lions 619 715
Creative Effectiveness Lions 160 109
Cyber Lions 3,738 2,886
Design Lions 2,409 2,857
Digital Craft Lions 1,150
Direct Lions 2,813 3,097
Entertainment Lions 1,394 1,843
Entertainment Lions for Music 637
Film Lions 3,070 2,801
Film Craft Lions 2,205 2,315
Glass: The Lion for Change 166 155
Health & Wellness Lions 1,430 2,024
Innovation Lions 226 381
Integrated Lions

Media Lions 3,179 2,986
Mobile Lions 1,246 1,259
Outdoor Lions 5,037 5,365
Pharma Lions 432 583
PR Lions 1,969 2,224
Print & Publishing Lions 4,470 3,775
Product Design Lions 280 538
Promo & Activation Lions 3,196 3,458
Radio Lions 1,720 1,410
Titanium Lions 374 254
TOTAL 40,133 43,101


“These numbers are a reminder that there are ebbs and flows, and that it’s best to take a long-term view. The Outdoor Lions are an example of that. An 11% drop last year prompted commentary about the decline, but this year we’ve seen a determined bounce-back, with entries rising by 7%,” said Philip Thomas, CEO of Lions Festivals.

Meanwhile, 387 judges across all juries began their assessment of the work on 14 June 2016. The first results will be revealed during the first day of the 63rd International Festival of Creativity on 18 June at the Lions Health awards ceremony.

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