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Calvin Klein is launching its fall global ad campaign in 22 markets to introduce the fashion brand’s 205W39NYC collection by Raf Simons.
Calvin Klein has debuted a global advertising campaign to introduce its 205W39NYC collection by Chief Creative Officer, Raf Simons. Photographed by Willy Vanderperre, the effort stars 22 models shot against a series of billboards featuring images from last season’s American Classics push.
The billboards, which include works by Andy Warhol, were erected in the California desert in the days leading up to the shoot. The exercise is a study in art and artifice of the real and the imagined as well as the mannered world of high fashion combined with a sense of the everyday.
The Fall 2017 campaign explores the cinematic and romantic outsider’s view of America. With more than 850 million impressions planned across 22 global markets with an integrated media mix, the initiative delivers on the continued evolution of Calvin Klein under the artistic direction of Simons.
The brand will be featured in fashion and lifestyle publications worldwide during the month of September. The re-appropriation of American Classics will come to life in large format and high impact outdoor in key locations to include New York, Paris, Brussels, China, Korea, and Hong Kong.
The new range is a blend of marching band uniforms, plastic coated protection, antique handcrafted quilting, power broker tailoring, work-, and western wear. It also introduces Calvin Klein Jeans Established 1978, a fresh designer denim line which will be housed under the 205W39NYC business.
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