Cadbury partners Goose Island with its first-ever creme flavoured stout

For those with an inner child longing to have time in the sun, Cadbury Crème Egg flavoured stout has arrived

Cadbury Chocolate brand has teamed up with beer brand, Goose Island, to create Golden Goo-Beer-Lee Creme Stout, the first-ever Cadbury Creme Egg beer, strictly available to fans over 18, and developed in partnership with creative agency, Elvis.

The Cadbury-Goose Island version of cream stout is part of the Cadbury Creme Egg Golden Goobilee to mark the brand’s 50th birthday, which began in January of this year. It follows the launch of a 60-second film celebrating the different ways Cadbury Creme Egg fans have enjoyed the Easter treat for the last 50 years. Crème Egg flavoured beer was the agency’s idea – a product of curiosity, creative imagination and the desire to put two favourites together. Note: It’s meant to be drunk with a Crème Egg “chaser”.

It’s an “eggclectic” (not my pun) blend of malted barley, oats, wheat and milk sugar to provide a deliciously rich and creme-y texture, with cacao nibs and vanilla beans that lift the creme and chocolatey notes making the beer smooth and rich. The beer will exist in a limited edition run, available to buy on Goose Island’s site.

The beer’s can, designed by Elvis, fuses the Cadbury Creme Egg and Goose Island brands, pulling out the ‘Goo’ in Goose Island and merging the two brand marks. Cadbury and Elvis have also developed a social activity to create buzz around the launch of the “limited egg-dition” and featuring a special cream stout glass.

Rob Griffiths, Creative director, Elvis, explained, “For Cadbury Creme Egg we’re always pushing for that next idea to drive hype around the brand and infiltrate the culture. We wanted to find unexpected ways for people to mark the Golden Goobilee and enjoy the taste of a Creme Egg. Goose Island not only gave us the platform to make a great tasting beer but also the perfect opportunity to playfully fuse the two brands together, as we organically intertwined our two worlds. It was important to us to celebrate the partnership with some ownable iconography, right down to our Creme Egg glass.”

Golden Goo-Beer-Lee Creme Stout follows Elvis’ Creme Egg content push starring Gary Barlow, who also celebrates his 50th birthday this year.

Raphael Capitani, brand manager, Cadbury Creme Egg, stated “We’re excited to announce our collaboration with Goose Island and limited-edition Golden Goo-Beer-Lee Creme Stout that is available now for all Cadbury Creme Egg lovers to try. We have always celebrated the unique and wonderful ways of enjoying a Cadbury Creme Egg and with this launch, we are taking EATertainment to a whole new level. We can’t wait for people to try our very first beer and raise a glass to five delicious decades of Cadbury Creme Egg.”

Andrew Walton, UK head brewer, Goose Island, added, “With the Golden Goo-Beer-Lee Creme Stout we knew that we would be reaching a wide range of people with different levels of experience with craft beer. We wanted to make sure that whoever tried this beer, would be unique and delicious. The tasty flavours of the stout complement the iconic Cadbury Creme Egg; we wanted to big up the chocolate and creaminess of the beer while keeping it super drinkable.”