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Beauty Enthusiasts Olivia Palermo, Patricia Bright, and Pony Show Off their New Products in Bobbi Brown Campaign
Kicking off the global #AllDaySmile campaign, Bobbi Brown pays homage to its hometown—New York City—with international girl crushes Olivia Palermo, Patricia Bright, and Pony, documenting their adventures in the Big Apple and capturing what makes them smile.
Each of the style and beauty stars offers a mini-guide to their go-to spots while giving the brand’s newest innovation, Skin Long-Wear Weightless Foundation SPF 15—an ultra-lightweight formula with a multidimensional matte, full-coverage finish—a real-life road test. The result is all day wear, all day smiles, according to the beauty experts.
In this campaign, New York City-based international style icon Olivia Palermo gives a tour of her Brooklyn neighborhood and shows off her signature look starting with Skin Long-Wear Weightless Foundation SPF 15 in Natural.
“It’s the foundation (no pun intended) for building your look for the day,” said Palermo.
From cookies at her favourite Brooklyn bakery to combing the shelves at Powerhouse Books for a new read to an end-of-the-day cocktail at hot spot Cecconi’s, Olivia looks good without needing touch-ups.
Touching down in NYC for a day, reigning British beauty vlogger Patricia Bright packs her itinerary with stops at all her favourite places.
Waking up at the trendy The Williamsburg Hotel, Patricia begins her day by applying the product in Almond to ensure her makeup remains fresh for the long day ahead.
“It complements my skin effortlessly without drying it out in the process,” said Bright.
Between swinging by Sauvage for a fun brunch with friends and taking in the glittering skyline views while sipping cocktails at Celestine, the social star keeps her #nofilter look going with the new foundation.
Jet-setting Korean beauty blogger and makeup artist Pony checks off all her must-see NYC spots while wearing her Bobbi Brown products. As she peruses her favourite artists’ works at The Whitney Museum, shopping at Jeffrey and grabs a bite at restaurant-of-the-moment Old Rose, Pony stays fresh-faced with Skin Long-Wear Weightless Foundation in Ivory.
“It makes my skin look even—controlling shine in oily spots and giving my skin moisture where it is dry—and matte, never flat,” said Pony.
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