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The product is designed to help marketers build, manage, and measure the success of omni-channel campaigns in a single dashboard
Link management platform, Bitly, has launched a new product designed to help marketers build, manage, and measure the success of omni-channel campaigns in a single dashboard. The latest by the brand, the offering is part of the company’s Bitly Brand Tools portfolio.
Aptly named Campaigns, it breaks down the silos of data from across different channels and provides marketers with comprehensive real-time insights which can be used to optimise the performance of their campaigns and improve overall customer experience.
“Bitly has always been focused on empowering marketers to provide the best possible customer experience, but we know it’s getting harder to communicate effectively due to the growing number of customer touch points,” said Matt Thomson, Chief Product Officer at Bitly.
“We shorten and provide intelligence on almost one billion new links every month, and that click data is vital to marketers looking to understand which channels appeal to customers and which devices customers use when interacting with a brand.”
With Campaigns, Bitly Brand Tools customers can now create links for all campaign channels at once, from social media to email, SMS, and beyond, and easily understand how that campaign performs across every channel with real-time click data.
Marketers previously had to keep track of omni-channel campaign links in the ever-dreaded Excel and measure their success in separate platforms. However, Campaigns streamlines the workflow by enabling marketers to save time by creating links for all campaign channels at once without Excel.
The platform improves digital campaign performance by comparing paid, earned, and owned channels side by side in real-time. It also delivers better customer experience by understanding which mobile devices customers use to access content across all channels.
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