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Key Influencers and Media at Biotherm’s #LifePlanktonQuest
Skin care brand Biotherm invited model Elsa Hosk alongside with 40 key influencers and beauty editors from 12 countries to join the #LifePlanktonQuest in the French Pyrenees. This breathtaking area was where the captivating Biotherm story began 65 years ago and it is the perfect setting to unveil one of the world’s best kept beauty secrets, the Life Plankton.
The unknown story behind this true gem of science is that the discovery of Life Plankton was indeed the reason for army doctor Jos Jullien to found the Biotherm brand in the 1950’s. Life Plankton is one of the most unique regenerative ingredients in the beauty industry.
Obtained through a biofermentation process, Life Plankton is a key ingredient in Biotherm products. The star product of the Biotherm range is Life Plankton Essence, a fundamental treatment for a newborn skin in eight days.
Biotherm’s #LifePlanktonQuest brought brand ambassadress Elsa Hosk and international key opinion leaders to a mystic cave, similar to the place where Jos Jullien for the first time became aware of the healing properties of Life Plankton. David Fridlevski, Global General Manager Biotherm and scientific experts revealed the secret of the legendary ingredient.
This was followed by a helicopter flight over the wild nature of the French Pyrenees. Last but not least, guests were surprised with a healing and skin renewing Life Plankton face care treatment in the middle of the nature of the French Pyrenees.
“Biotherm’s Life Plankton Quest was absolutely amazing. I was impressed by the captivating yet unknown story Biotherm has to tell and I felt honoured spending my day in the beautiful and regenerating nature of the French Pyrenees to discover the healing power of Life Plankton,” said Elsa Hosk, who posted several backstage pictures from the event on her 3.5 million followers account.
“Biotherm has an exciting story to tell. I was overwhelmed by the positive feedback from our guests who loved to discover the brand’s origin and the healing properties of our best kept beauty secret in the beauty industry Life Plankton,” said David Fridlevski, Global General Manager.
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