Beefeater launches blackberry gin

Beefeater have launched a blackberry flavoured gin as it taps into the growing trend of flavoured gins.

The Pernod Ricard owned company have launched the new purple gin following the success of the pink strawberry and blood orange flavours. They have not ruled out launching further flavours.

The managing director for Pernod Ricard’s The Gin Hub, Louise Ryan said, “We’re delighted to be introducing Beefeater Blackberry to a new generation of gin drinkers who are eager to explore this thriving category. The UK market is one of the biggest gin markets in the world and Beefeater grew 275% in the UK off-trade last year.

“We’ve been blown away by the success of both Beefeater Pink Strawberry and Beefeater Blood Orange, with almost 150,000 cases sold across both flavours in the UK last year. That’s 10 times the previous year, showing consumer appetite for new and exciting visual serves continues to grow.”