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Popstar-turned-entrepreneur Rihanna has expanded her beauty empire, which already features skincare, cosmetics, and fragrances, to include a new line of hair care products.
‘Fenty Hair‘ debuts with a collection of nine haircare and styling products, designed to provide clinically reparative care for all hair types.
Rihanna commented on the launch, “Hair has always been very personal to me—my hairstyles have been markers of my evolution and growth over the years—so launching Fenty Hair was something I was really passionate about.”
“Creating products that are easy to use, regardless of hair type or texture, and that incorporate repair at every step, while being able to keep up with me, was crucial.”
Fenty Hair puts hair repair at the forefront. Their entire line, from shampoos to styling products, is infused with Replenicore-5. This unique complex is clinically proven to strengthen and nourish hair. Replenicore-5 is a proprietary blend of amino acids, proteins, and antioxidants.
Replenicore-5 tackles multiple hair concerns! It seals split ends, adds moisture for deep hydration, and strengthens the hair from the inside out. This inner strength helps prevent future breakage.
Fenty Hair kicks things off with a full haircare routine! They’ve got everything you need, from cleansing to styling, with one shampoo, two conditioners, a hair treatment, four styling products, and even a handy styling tool. Plus, all their products are vegan, sulphate-free, silicone-free, DEA-free, gluten-free, and cruelty-free.
Fenty Hair has some hero products to watch out for! They offer a moisture repair shampoo and conditioner duo to keep your hair healthy. Need a quick fix? Their “Comeback Kid” treatment tackles instant damage. Love-defined curls? They’ve got a styling cream for that. And for heat styling without the worry, their five-in-one heat protectant styler is a lifesaver. Plus, they have a three-in-one edge styling tool with a vegan brush, comb, and precision tip for ultimate control. Prices range from $18 to $110 USD (around £15 to £99).
Rihanna joins the growing trend of singers launching their haircare brands this year! Beyoncé and Rita Ora both debuted their lines recently.
Teaming up with beauty expert Anna Lahey, Rita Ora brought her haircare vision to life with Typebae this April. Launching in the UK, US, and Australia, the line offers a complete routine for all hair types. Their hero products include a shampoo, conditioner, treatment mask, and a unique overnight peptide scalp serum which are all designed to boost hair health and confidence.
Earlier this year, Beyoncé Knowles-Carter launched Cécred, a haircare line inspired by hair rituals worldwide! This eight-product collection features cutting-edge technology and fermentation processes to cleanse, condition, and visibly repair your hair. Whether you need a shampoo and conditioner, a deep treatment mask, or a nourishing hair oil, Cécred has you covered.
Rihanna’s Future Ventures
While there’s no word on Fenty Nails yet (Rihanna is famous for her amazing nails), you can still stock up on your Fenty favorites. Grab all eight hair products, restock your Fenty Skin essentials, and play around with the latest Fenty Beauty launch, including the new tinted moisturizer.
