Amazon and Best Buy Announce Exclusive Partnership

Best Buy Chooses Amazon Fire TV Edition for Its Innovative User Experience Combined with the Intelligence of Alexa

Amazon and Best Buy unveiled a collaboration to bring the next generation of Fire TV Edition smart TVs to customers in the United States and Canada. As a first step in the partnership, Best Buy will launch more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba, beginning this summer.

“The company and Best Buy have a long history of working together, and today we take our partnership to a new level. These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. We could not have a better partner in this endeavour,” said Jeff Bezos, Amazon founder and CEO.

“Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their home.

“Our partnership with the company is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control,” said Hubert Joly, Best Buy Chairman and CEO.

The partnership with the company is an example of Best Buy’s unique role in working with the world’s foremost technology companies, helping to commercialise their innovations and bring them to life for the consumer.

The company accomplishes this through customer-focused curation of the technology it sells online and in-store, in-store demonstrations offering hands-on experiences for customers, needs-based selling expertise designed to solve problems and address lifestyle needs, and, services that support customers in installing, setting up and operating their technology.

Best Buy has played this role in a number of areas, including, most recently, 4K televisions, premium computing and the smart home.

Amazon recently won an award at the 2018 Kellogg School Super Bowl Ad Review.