5WPR expands its natural beauty category with náu and Brûmée

5WPR’s Beauty practice leverages unrivalled industry knowledge and integrated, strategic campaigns to drive real, meaningful results for clients

5WPR, one of the 15 largest independently-owned PR firms in the US, is pleased to announce that it has been named PR Agency of Record by NXT Equity on behalf of its two natural beauty brands – náu, a vegan skincare range formulated with the highest-quality natural ingredients and cold-pressed oils, and Brûmée, an elevated and pure, alcohol-free fragrance collection.

The new partner has signed on with 5WPR to help launch both European-based brands to the North American market.

With a shared mission to set a new industry standard for ingredient integrity and transparency, náu and Brûmée are committed to championing nature and harnessing its ingredients in their purest, most potent form.

Hailing from Europe, both brands combine pharmaceutical expertise with modern know-how and practices of naturopathy and aromatherapy to extract the very best from nature.

Launching on Amazon this month, náu will debut with an assortment of all-natural face and body products ranging from US$15/£11.37 – US$100/£75, and Brûmée will enter the market with three alcohol-free fragrances priced at US$45/£34 each.

“While the beauty industry has seen a rise in the importance of organic, cruelty-free and transparent ingredients, there is still a lot of work to be done,” said náu and Brûmée Founder Dr Anne-Claire Walch.

“For far too long, the industry has overlooked the harmful ingredients in mainstream fragrances and in recent years, natural skincare ingredients are subject to processing that compromises and dilutes their primary actives. We are challenging the status quo by respecting nature’s ingredients at hand and empowering consumers with knowledge so they can make an informed choice.”

With the additions of náu and Brûmée, 5W continues to excel in the Natural Beauty category, launching these innovative, purpose-driven brands to the US market. “Building enticing brand awareness and creating strong consumer demand is at the core of our business,” said Dara Busch, President of Consumer Practice at 5WPR. “We’re excited to unveil náu and Brûmée to the masses and help shape their narratives as dynamic presences and innovators within the natural beauty category.”

Led by an expert team with extensive category experience, 5WPR’s Beauty practice leverages unrivalled industry knowledge and integrated, strategic campaigns to drive real, meaningful results for clients.