Walmart Teams Up with Always #LikeAGirl to Support Girl Scouts

Actress Abigail Breslin Kicked-Off the Always-Walmart Partnership with STEM Academy Event in Collaboration with Girl Scouts of the USA

Based on the insight from the Always #LikeAGirl campaign that half of girls lose confidence at puberty, Always, a feminine protection brand, is partnering with retailers to encourage girls to pursue their goals and build their confidence.

As part of this work, the brand and Walmart are pleased to announce their support of Girl Scouts of the USA (GSUSA), and with the help of Abigail Breslin, to encourage girls’ confidence in STEM.

A recent #LikeAGirl survey uncovered that seven in ten girls report being so afraid of failing during puberty that they avoid trying new things. This fear causes them to opt out of important growth opportunities, especially at school.

The impact of this fear is increasingly evident within the science, technology, engineering and math (STEM) fields, where experiencing failure makes one in two girls choose not to further their STEM studies.

To help address this issue, the brand and Walmart are joining forces to help girls overcome that fear of failure so they can stay confident in studying STEM and Live #LikeAGirl.

Walmart, with the support of #LikeAGirl, has committed US$250,000/£179,014 to support GSUSA to encourage girls in their STEM pursuits and fill the female STEM leadership pipeline.

“As a Girl Scout alum, I am so happy to partner with Always #LikeAGirl and Walmart to experience Girl Scouts’ STEM programming with the troops and share experiences of how I overcame my own challenges with issues of self-esteem and confidence.

“We want to show these girls that no matter what obstacles come their way, they can find success when they believe in themselves,” said Abigail Breslin.

Girl Scouts’ STEM programming helps girls learn to identify and investigate a problem, brainstorm ways to address it, and take action accordingly in a safe, all-girl space.

Throughout the programming, girls likely experience setbacks which is why the programming aims to teach that unproven hypotheses are only fuel for learning, growing, and developing more effective solutions.

At the conclusion of Girl Scouts’ STEM Journeys, girls work on a Take Action project pinpointing a problem in their own communities that they’d like to tackle, then working toward a sustainable solution using what they have learned.

Always is part of the Procter and Gamble family.