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New Rules Singer to Help Fans Celebrate All Things Football with Pepsi at the UEFA Champions League Final
UEFA and Pepsi have announced Dua Lipa as the music artist performing at the 2018 “UEFA Champions League Final Opening Ceremony presented by Pepsi.”
The multi-award winning, ‘New Rules’ singer will take to the pitch to help fans in every corner of the globe celebrate their love of football and build anticipation minutes before the annual sporting event kicks off in Kyiv, Ukraine on Saturday 26 May.
In its third year of the hotly-anticipated “UEFA Champions League Final Opening Ceremony presented by Pepsi,” Dua Lipa will take a truly global stage with the worlds of music, entertainment and sport colliding to bring fans an unforgettable experience – whether they are in the stadium or tuning in at home.
The singer, who holds the record for the youngest female solo artist to reach 1 billion YouTube views and is currently the top streamed female artist in the world on Spotify, will perform hits from her latest album, including “IDGAF” and “New Rules,” which has gone Platinum in 18 countries.
The global superstar’s album has gone on to sell over 2.2 million copies and 17 million singles worldwide.
“I was honoured to be asked by UEFA and Pepsi to perform at the ‘UEFA Champions League Final Opening Ceremony’ – it is a once in a lifetime opportunity.
“I cannot wait to get in front of the fans and be part of such an exciting event – I am planning to put on an unforgettable show!” said Dua Lipa.
“A brand rooted in both music and football, it aims to celebrate the passion and love of fans and allow them to live the game like never before. Bringing one of the hottest music stars to one of the world’s biggest sporting events will do just that.
“Dua Lipa is a phenomenal music artist and we are excited for her to get everyone on their feet ahead of such an exciting global moment for the game we all love and live for,” said Natalia Filippociants, Senior Marketing Director, Global Pepsi Trademark, Global Beverage Group, PepsiCo.
Alongside the brand‘s continued sponsorship of the UEFA Champions League, the brand launched its global “LOVE IT. LIVE IT. FOOTBALL.” campaign starring a world-class line-up of global footballers: Leo Messi, Marcelo, Toni Kroos, Carli Lloyd and Dele Alli.
The global campaign connects art and sport to bring the beautiful game to life – on and off the pitch – and features an energetic new global TV commercial and personalised on-pack designs by artists from each player’s home country.
“We are thrilled to be collaborating with our partner on the Opening Ceremony of the 2018 UEFA Champions League Final for the third year running. The brand is synonymous with bringing music, entertainment and sport together and this year’s event is set to be a great occasion.
“We are excited to welcome Dua Lipa to Kyiv. Her energy will provide the crowd with the perfect performance just moments before the ultimate match in European club football kicks off,” said Guy-Laurent Epstein, UEFA Events SA Marketing Director.
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