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Marketplace e-commerce solution by PMX Agency to help clients navigate increasingly critical marketplace landscape
PMX Agency announced that it has launched an expanded Marketplace E-Commerce solution. This dedicated practice is committed to helping clients navigate the increasingly critical Marketplace landscape, and evaluate the opportunities for strategic customer and business growth across key platforms, like Amazon, eBay, Walmart, and Google Express.
The agency‘s solution was designed to address all aspects of holistic Marketplace strategy, from brand discovery and audience cultivation, to channel integration and campaign management, with programmes customised based on a brand’s overall e-commerce and business objectives.
The agency’s Marketplace team offers a full-service approach including Opportunity Assessment: understanding, measuring and advising on the opportunity for brands on key marketplaces; Content Development and Optimisation: improving SERP, product discovery and product conversions; Advertising Solutions: Integrated campaigns that drive increased brand visibility, audience cultivation and incremental sales through solutions like Amazon Marketing Services (AMS), Sponsored Products and Amazon Advertising Platform (AAP); Channel Growth Strategy: Business analysis inclusive of: category opportunity, merchandising recommendations and competitive insights.
“Amazon has a relentless, ‘customer-only’ view of the world. eBay in the past week has launched multiple, new capabilities. These moves are forever shifting consumer behaviour and it has changed the possibilities of how we use data to understand customers.
“PMX shares that same elevated focus on the customer, fueled by precision in performance marketing, and data and analytics capabilities that are built to answer marketer’s complex questions. It is a very different operating reality.
“The agency will be relentless. Our teams strategically partner with clients – diversifying and discovering new marketing and channel approaches, innovating iterative and real-time testing, bringing new data sets and analytic approaches, are all priorities,” said Chris Paradysz, co-CEO and founder of PMX Agency.
The agency’s offering has a particular emphasis on Amazon, which now holds roughly 40% of the US e-commerce market, fueled, in large part, by its over 100 million loyal Prime members.
Amazon has also established an aggressive roadmap for its advertising business – a business that has already generated US$2 billion/£1.5 billion in Q1 revenues alone.
With rich behavioural and purchase data available, retailers have crucial opportunities to leverage their highly targeted advertising programs and the constant influx of new offerings.
Whilst Amazon often dominates the Marketplace conversation, others, like Google, eBay, and Walmart have taken major stakes in the game.
The agency’s clients continue to explore opportunities like the recently launched Shopping Actions programme on Google Express, which focuses on a seamless shopping and transaction experience across Google Home devices, mobile assistant and mobile and desktop search.
More importantly, it gives retailers the chance to experiment with Voice, and its rapid advancements.
“For a lot of brands, Amazon and other Marketplace ecosystems can require an entirely new playbook. The nuances of these platforms require that brands have the right teams in place to navigate the opportunities, communicate changes and transparently evaluate success. And that also means understanding the interplay of a brand’s own e-commerce strategy and Marketplaces,” said Diana DiGuido, Senior Vice President of Paid Media.
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